Woak is a Bosnian company specializing in the creation of
wood furniture. Building on over 30 years of experience as a
supplier for the high-end furnishing sector, the brand was
founded in 2018, and develops projects and collections with
international designers including /àr-o/ studio, Isabel Ahm,
Ado Avdagic, Rainer Bachschmid, Matteo Cibic, Christophe
De La Fontaine, DWA Design Studio, Francesco Faccin,
Matteo Fogale, Peter Gregson, Constance Guisset, Zoran
Jedrejcic, Marta Ayala Herrera Studio, Simon Morasi, Salih
Teskeredzic, Zaven, and Matteo Zorzenoni.
The essence of the brand lies in its multifaceted, diverse
origins, drawing on skills and techniques from various
cultures brought together with local woodworking traditions.
Woak embraces a willingness to be open to new things, with
an almost nomadic calling to travel and absorb know-how
from every corner of the world.
Since 2019, the brand’s art direction has benefited from the
dynamic, unmistakable touch of /àr-o/ studio, taking cues
from the strong influence of Woak’s homeland to explore
cultural elements that have become keys to the aesthetic of
the firm’s wood objects. As art director, /àr-o/ studio aims to
create a sort of receptacle of creativity in which designers’
different styles are channeled into a consistent but
multidimensional approach to design.
Woak works with the purest part of wood, from the heart of
the tree – the part that maintains every bit of its durability and
beauty. That’s how the brand manages to interpret all the
qualities of wood – its strength, honesty and beauty - ,
transforming objects for everyday living into visual focal
points for living spaces. Objects that anchor, elements that
express a constant pursuit of meaning and union, in flowing
but meticulously-made forms. The brand’s pieces include
various types of tables, chairs and stools, storage systems
and décor accessories, all speaking a technically refined
language of clean, geometric lines with an aura of warmth
and sophistication.

Control over the entire production chain ensures the
implementation of best practices that minimize
environmental impact while maximizing quality. Every single
panel of wood is hand-selected, processed, carved and
assembled by craftspeople with decades of experience who
pass on priceless know-how from generation to generation.
Continuous research and improvement have led the brand
to hit upon superior carpentry processes: Woak
experiments with innovative technologies and different
types of materials, exploring their interaction with wood.
The result is a collection that melds artisanal know-how
with a contemporary aesthetic.
The company has participated in some of the most
important events for the furnishing and design sector,
including the Salone del Mobile.Milano, Maison&Objet,
imm Cologne, Belgrade Furniture Fair and i 3daysofdesign
in Copenhagen.